- Exp. release 2015, September
- 153g, 7.9mm thickness
- Android 5.1.1 (Lollipop)
- 16 GB, 2 GB RAM – Desire 728 16 GB, 1.5 GB RAM – Desire 728G
5.5″
720×1280 pixels
13 MP
1080p
2 GB RAM
MT6753
2800 mAh
Li-Po
PKR38,450
INR19,488.00
278.40
240.00
Network
Technology
GSM / CDMA / HSPA / EVDO / LTE
2G bands
GSM 850 / 900 / 1800 / 1900 – SIM 1 & SIM 2
3G bands
HSDPA 850 / 900 / 1900 / 2100 – Desire 728, Desire 728G
4G bands
LTE band 1(2100), 3(1800), 5(850), 7(2600), 8(900), 28(700), 38(2600), 39(1900), 40(2300), 41(2500) – Desire 728
Speed
HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps
CDMA 800 / 1900 – Desire 728G,CDMA2000 1xEV-DO – Desire 728G
Launch
Announced
2015, September
Status
Available. Released 2015, November
Body
Weight
153 g (5.40 oz)
SIM
Dual SIM (Nano-SIM, dual stand-by)
Dimensions
157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in)
Display
Type
Super LCD2 capacitive touchscreen, 16M colors
Size
5.5 inches, 83.4 cm2 (~67.9% screen-to-body ratio)
Resolution
720 x 1280 pixels, 16:9 ratio (~267 ppi density)
Platform
OS
Android 5.1.1 (Lollipop)
Chipset
Mediatek MT6753 (28 nm)
CPU
Octa-core 1.3 GHz Cortex-A53
Memory
Card slot
microSD, up to 256 GB (dedicated slot)
Internal
16 GB, 2 GB RAM – Desire 728
16 GB, 1.5 GB RAM – Desire 728G
Main Camera
Single
13 MP, f/2.2, 28mm (wide), AF
Features
LED flash, HDR, panorama
Selfie Camera
Video
Single
5 MP, f/2.8, 34mm (standard)
Sound
Alert types
Vibration; MP3, WAV ringtones
Loudspeaker
Yes, with stereo speakers
– Dolby audio enhancement
– Active noise cancellation with dedicated mic
Comms
WLAN
Wi-Fi 802.11 b/g/n, DLNA, hotspot
GPS
Yes, with A-GPS, GLONASS
Features
Sensors
Accelerometer, proximity, compass
Messaging
SMS(threaded view), MMS, Email, Push Email, IM
– MP4/H.264/WMV player – MP3/eAAC+/WMA/WAV/Flac player – Document viewer
– Photo/video editor
Battery
Non-removable Li-Po 2800 mAh battery
Stand-by
Up to 496 h (2G) / Up to 485 h (3G)
Talk time
Up to 26 h (2G) / Up to 21 h (3G)